Comments on: Marketing FAIL http://joshreisner.com/marketing-fail/ A blog about music, technology, some projects I did, and maybe some funny stuff I found. Mon, 20 Feb 2012 17:01:23 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: joshr http://joshreisner.com/marketing-fail/comment-page-1/#comment-178 joshr Sat, 18 Apr 2009 00:06:36 +0000 http://joshreisner.com/?p=640#comment-178 I read that sales of Coke went way up after they switched back, like to more than they were before the switch. Which led to some speculation that it was planned. It will be interesting to see what happened with the rest of Tropicana's Q1 numbers. (Brought to you by Pepsi, hmm.) Audrey, it does look European! But like Eastern bloc? Oranjprodukt! I read that sales of Coke went way up after they switched back, like to more than they were before the switch. Which led to some speculation that it was planned. It will be interesting to see what happened with the rest of Tropicana’s Q1 numbers. (Brought to you by Pepsi, hmm.)

Audrey, it does look European! But like Eastern bloc? Oranjprodukt!

]]> By: Audrey http://joshreisner.com/marketing-fail/comment-page-1/#comment-174 Audrey Fri, 17 Apr 2009 22:37:05 +0000 http://joshreisner.com/?p=640#comment-174 I'm so happy you picked up on this. I saw the new cartons and did not have the usual "I must have OJ!" feelings that I always have when I see the (old) packaging, even though I rarely buy premade juice. I think it's interesting to note that this design mimics the Fresh and Easy store, which is the U.S. branch of Tesco, and therefore is basically a throwback to European design; i.e. conflating a product traditionally consumed by the American middle class with something those in higher income brackets would purchase as an aspirational brand/something with cultural capital. Of course it failed! I’m so happy you picked up on this. I saw the new cartons and did not have the usual “I must have OJ!” feelings that I always have when I see the (old) packaging, even though I rarely buy premade juice. I think it’s interesting to note that this design mimics the Fresh and Easy store, which is the U.S. branch of Tesco, and therefore is basically a throwback to European design; i.e. conflating a product traditionally consumed by the American middle class with something those in higher income brackets would purchase as an aspirational brand/something with cultural capital. Of course it failed!

]]> By: scats http://joshreisner.com/marketing-fail/comment-page-1/#comment-166 scats Sat, 04 Apr 2009 05:34:03 +0000 http://joshreisner.com/?p=640#comment-166 New Coke! Somebody should write something about that. I'd love to know who and how many people lost their jobs. If anyone. New Coke!

Somebody should write something about that. I’d love to know who and how many people lost their jobs. If anyone.

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