Tag > Games

Grand Theft Auto, NYC Ads 4/21/2008

The city is covered in advertising now for the upcoming release of Rockstar Games’ Grand Theft Auto IV.  I, personally, am into the ads.  They’re all characters from the game, apparently.

Her expression is significant, from an ad perspective.  From this website:

In advertising, art and photography, the direction the subject is looking or the flow of the composition can affect the tone of the image. Left is the past, right is the future, up is positive, down is negative. For example: a subject looking up and to the right is looking positively into the future.

So: the tone of the image says “I’m looking at the future, and it’s as sweet as my lollipop,” or something.

UPDATE 5/5: The game is great!  I wish I had more time to play it!  

I think the reason why the ads are so thick down here is that Rockstar Games has an office at Broadway and Houston.